tv commercial pitch 
contribution: design development.
team: greg hahn (dir), ryan mclaughlin (prod), carl burton, dylan mulvaney
gretel, 2010.

* a deceptively simple approach yields fresh and surprising results. gretel pitched ANGA with a number of illustrated and CG options for a campaign about rasing public awareness of natural gas as a smart alternative to coal power. in this version, a playful illustration style is cleverly combined with a stylized 3d rendering suggesting a world of white plexiglas and intriguing parcels, aimed at sophisitcated, in-the-know future opinion leaders.

tools: cinema 4d, photoshop.

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